Features
Everything that decides your margin
Margeny turns your Shopify, Meta, Google and TikTok data into the numbers that actually matter: real contribution margin, a full P&L, and customer lifetime value, updated on their own every day.
Explore every feature
Each one, in its own words. Pick where your margin is leaking.
Profit metrics, defined
The same definitions we use inside the product. No fuzzy math.
- Contribution margin
- Net sales minus COGS, payment fees and shipping. The margin that actually lands in your pocket on each order, before fixed costs and ad spend.
- Profit after ads
- Contribution margin minus ad spend. What's left once you've paid for the customers you acquired, the closest thing to your real bottom line.
- MER
- Marketing efficiency ratio: net sales divided by ad spend. A blended view of how hard every advertising euro is working, no per-order attribution needed.
- Customer LTV
- The total revenue a customer has generated across all their orders. Combined with repeat rate and cohorts, it shows which customers are truly worth acquiring.
- COGS
- Cost of goods sold: the unit cost of what you sold. Pulled from Shopify, overridden per variant, or bulk-uploaded, with coverage tracked so nothing goes missing.
- AOV
- Average order value: net sales divided by number of orders. A quick read on basket size, tracked alongside margin so you don't grow revenue while losing money.
Know your real profit this week
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