Customers
Which customers are worth keeping
A first sale rarely pays for the customer who made it. Margeny shows lifetime value, repeat rate and cohort retention, so you know who's worth acquiring and who bought once and never came back.
How it works
We read each customer's lifetime totals straight from Shopify, orders and amount spent, so the numbers hold even when checkouts come in as guests.
Customers are grouped into cohorts by the month of their first order, then tracked month by month so you can watch retention decay or hold.
Drill into any customer to see every order they've placed and the margin each one made.
What you'll see
- Average LTV, repeat rate and revenue from returning customers
- A cohort heatmap showing how each month's buyers stick around
- A breakdown by country, and a click-through to each customer's orders
Worth knowing
Lifetime totals lean on Shopify's own customer aggregates, which are solid for spend and order count but don't include people who never created a customer record. Guest-only orders still show up in revenue, just not under one customer's LTV.
More features
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