Profit & loss
A P&L that counts the ads you paid for
Most dashboards stop at revenue. Yours keeps going. Connect Meta, Google or TikTok and your ad spend drops straight into a daily P&L, so you read profit after ads instead of guessing at it.
How it works
Connect a Meta, Google or TikTok ad account and we pull daily spend, then line it up against the margin your store made on the same day.
From there you get MER, sales over ad spend, and profit after ads: contribution margin minus what you paid to bring the orders in.
The margin waterfall runs all the way down: gross sales, costs, fees, shipping, refunds, ad spend, net profit.
What you'll see
- Ad spend, MER and profit after ads on the same screen as revenue
- A daily P&L that ties spend to the margin it actually produced
- Numbers that stay hidden until there is spend to show, so the dashboard doesn't lie with zeros
Worth knowing
This is a blended view: spend against total margin, no per-order attribution. It answers whether advertising is paying off across the account, which for most stores is the question that matters. Meta, Google and TikTok are all live.
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Know your real profit this week
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