Margeny blog

Profit, margins and ad ROAS for Shopify

Practical guides on knowing your real profit — COGS, fees, shipping, refunds and blended ad spend across Meta, Google and TikTok.

June 27, 20262 min read

The best TrueProfit alternative for Shopify

Looking for a TrueProfit alternative that's simpler and cheaper? Here's an honest comparison with Margeny on contribution margin, blended ad ROAS and price.

June 26, 20262 min read

The best BeProfit, TrueProfit and Triple Whale alternative for Shopify

Looking for a profit-analytics app for Shopify that's simpler and cheaper? Here's how Margeny compares to BeProfit, TrueProfit and Triple Whale on margins, ads and price.

June 25, 20262 min read

Blended ROAS and MER explained for ecommerce

Per-platform ROAS lies after iOS privacy changes. MER (marketing efficiency ratio) and blended ROAS give you a single, honest number for whether your ad spend is working.

June 24, 20263 min read

How to calculate true profit on Shopify (COGS, fees, shipping and ads)

Shopify's revenue number isn't profit. Here's the full formula for true profit per order — COGS, payment fees, shipping, refunds and ad spend — and how to track it automatically.

June 23, 20262 min read

Why your Shopify store isn't profitable (and how to fix it)

Sales are up but the bank account isn't. Here are the five reasons most Shopify stores aren't as profitable as they look — and how to find the real number.

June 22, 20262 min read

Contribution margin vs gross margin for Shopify stores

Gross margin tells you if a product sells well. Contribution margin tells you if it makes money. Here's the difference, and why it's the number that matters for Shopify.

June 20, 20262 min read

How to track COGS on Shopify (cost of goods sold, done right)

COGS is the biggest line between a sale and profit, and Shopify only tracks it if you set it up. Here's how to record cost of goods sold properly — landed cost, bundles and FX included.

June 19, 20262 min read

The best Triple Whale alternative for Shopify

Triple Whale is powerful but priced for big spenders. Here's an honest Triple Whale alternative comparison with Margeny — contribution margin, blended MER and a lower price.